Web design is something that never remains the same. As the time goes by, web developers introduce new ideas and trends, which make each resource outstanding and different from other sites, the amount of which keeps increasing steadily. No wonder, most web designers keep looking for new ideas, techniques and design solutions that could make their websites stand out in the crowd. At the same time, there are those specialists, who give preference to custom web design and this is one of the most significant mistakes they make nowadays.
What makes custom web design a mistake? Why should professional designers try to avoid it? What should they go for instead? Listed below are the most persuasive facts that prove that custom web design has already gone out of style.
1. “Custom” Does Not Mean “Quality”
Do you really believe that custom websites can be of high quality? How much examples of such resources have you seen on the web recently? Well, in some situations, custom web design may be used as a solution to the web development process, but to make these sites successful, functional and user-friendly, a client should possess specific knowledge, skills and experience in this business. Otherwise, there is no sense in this endeavor. The truth is that those clients, who “pretend” that they know much about web design and offer their own ideas, which seem smart and trendy, have not seen high quality resources for a long time. Their ideas are not that interesting and smart and if the clients take their time and effort to inquire about the existing web design trends, they will understand how mistaken they are.
2. Websites Are Created for Users, but Not for Owners
What is the major purpose of creating a website? The answer to this question generally depends upon the goals of site owners, but in most cases, websites are needed to grow their businesses and attract the attention of the target audiences to the products and services provided by these businesses. So, it is easy to conclude that websites are created not for the owners, but for the potential clients and other users, who visit them when looking for the info they need. According to the recent survey, about 75% of users admit that they give preference to those websites, which make it easier for them to find what they need. Website owners, in their turn, put the “appearance” of their resources first, which is another mistake they make. Realization of this fact will improve your web design experience, giving way to trendy ideas and enhanced website functionality.
3. Functionality Always Goes First
When choosing between the form and functionality of a website, it should be noted that the latter point should always go first. As mentioned above, most users don’t pay special attention to the way a website looks (although, this is quite important as well). What they really appreciate is high quality content, which can satisfy their needs and preferences. Is your website functional, easy-to-navigate and informative enough to cater to the needs of your potential clients? If so, then it has more chances to become popular and frequently visited.
4. What About the Templates?
Templates and themes were really unpopular several years ago and if someone offered me to created the website by incorporating these features, I would really doubt the professionalism of that person. Moreover, I would not even think about this solution, no matter how tempting it would seem. But… Times change and so do the web design trends. Templates and themes are in demand nowadays, because they do not have anything in common with custom ideas. They also offer superior functionality, awesome website appearance and can be updated on a regular basis. But that’s not it! Modern templates are responsive and coded and they are built on the basis of CMS platforms, which is a benefit in itself. Finally, they are affordable to each client. This is more than enough to realize why themes and templates are popular these days.
Now that you understand all the disadvantages of custom web design, it is up to you to decide whether to use the idea or not. May your websites be popular and trendy!